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Integriertes Marketing-, Vertriebs- und Kundenmanagement by Richard Hofmaier

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Book Description

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.


  • ISBN: 9783110369410 |
  • Hardcover: 220 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: German |
  • Format: Ebook