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The User's Journey by Donna Lichaw; Eva Lotta-Lamm

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Book Description

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.


  • ISBN: 9781457190834 |
  • Publisher: Rosenfeld Media |
  • Publication date: |
  • Language: English |
  • Format: Ebook