What is the greatest headache faced by those involved in managing corporate and internal communications? In these times of crises and immense change, business communications has become the latest minefield for management. Ian Chappell is a communications manager who has just joined the Firm. The Diary is written by Ian, in his attempt to seek clarity in what is most definitely a confusing world in his new job at the Firm. Written with honesty, frankness and dry humour, The Diary provides a unique perspective on the world of business communications and its various machinations. All good communications managers want to put into practice the science and art of perception management learnt at business school. The reality in implementing it is often one of chaos and cynicism. How Ian copes and adapts to this reality provides savvy insights and lessons for the modern-day manager.
Publisher:Marshall Cavendish International (Asia) Pte Ltd|