This book takes the idea of environmentally friendly investment options and expands on it by providing for you, the reader, the absolute best ways to diversify your portfolio, increase your returns, and invest with a good conscious all the same time. You will learn the fundamental basics of what impacts the environment negatively and what makes an impact negative. You will learn how you can start analyzing businesses from the outset and what specific details you should always be looking for. Learn what your own environmental impact is outside of your finances and how you can start making changes in every aspect of your life to combat these issues. With so many people starting to take a closer look at the environmental impact of financial decisions, many experts on the topic have started to appear, and of those experts, a select few have been interviewed and asked their thoughts on the matter of choosing the right companies for this book. You will learn what the best industries are out there and what the best options for your money are. You will learn what they really mean when they say they are “carbon neutral” and how to find out if a company is truly carbon neutral or if they are just buying credits from companies that are carbon neutral. Learn how to read between the fuzzy lines the EPA gives companies to work with and how to finally start making the right decisions with your portfolio with this book in hand.