HOW DO YOU NEGOTIATE with Wal-Mart? With America’s President over going to war? A pay raise from an intimidating boss? More money for a struggling start-up? Sweeping social change? Your survival if you’re taken hostage by an armed killer?
In this award-winning bestseller, you will travel across time through riveting, real-life David & Goliath stories⎯uncovering the secrets and strategies of successful smaller players so you, too, can get what you want against the odds.