Feedback
Share your feedback with us
Mobile Publishing by Harald Henzler; Fabian Kern

This book is listed in:


Book Description

Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.


  • ISBN: 9783110341140 |
  • Hardcover: 159 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: German |
  • Format: Ebook