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Mobile Publishing by Harald Henzler; Fabian Kern

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Book Description

Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

  • ISBN: 9783110341140 |
  • Hardcover: 159 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: German |
  • Format: Ebook