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Innovationsmanagement in der Hotellerie by Markus Schreyer

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Book Description

The German hotel market is among Europe’s largest and most attractive markets, but it has shown little growth in sales in recent decades. How can we ensure future growth? Until now, the hotel industry has had little involvement in innovation to drive growth. The study describes ways to harness the innovation potential of the hotel industry in sales and marketing as a stimulant for growth.

  • ISBN: 9783110448924 |
  • Hardcover: 348 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: German |
  • Format: Ebook