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Die Personalmarketing-Gleichung by Dirk Lippold

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Book Description

The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.


  • ISBN: 9783110372069 |
  • Hardcover: 378 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: German |
  • Format: Ebook