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A Global View on Intercultural Management by Jürgen Rothlauf

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Book Description

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.


  • ISBN: 9783110397901 |
  • Hardcover: 360 pages |
  • Publisher: De Gruyter |
  • Publication date: |
  • Language: English |
  • Format: Ebook